New Balance has launched a new concept store in Edinburgh, merging sport and style in a unique shopping experience. The store aims to attract both style-focused customers and athletes by offering an innovative retail environment.
- The store is located in St James Quarter, a prime spot in central Edinburgh.
- It features a central seating area designed to inspire and engage customers in exploring their personal style.
- The store offers a curated selection of lifestyle products along with popular shoe models and the latest running styles.
- Marco Alves, General Retail Director, highlights the store’s role in connecting with consumers through a unique concept.
New Balance has opened a new concept store at St James Quarter, situated in the bustling heart of Edinburgh. This location is part of the brand’s strategic expansion into key European markets. The store’s design focuses on creating an engaging, consumer-friendly environment with central seating areas intended to inspire and gather shoppers.
The store houses a carefully curated selection of lifestyle products, emphasizing a mix of popular shoe models such as the 9060 and 530, alongside the latest running and performance styles. This diverse range is meant to cater to a broad audience, including both fashion-forward individuals and performance-focused athletes.
Visual storytelling is an integral part of the store’s appeal, showcasing the origins and craftsmanship behind selected products. This approach underscores New Balance’s commitment to aligning sport with culture, appealing to a diverse demographic.
Marco Alves, General Retail Director, expressed enthusiasm about the new store, stating: “As we continue the expansion of our portfolio in Europe, we are excited to introduce the UCC concept in Scotland to connect with our consumers.” He highlighted the engaging customer experience and the relevance of the store in meeting consumer expectations.
The new Edinburgh store represents a significant step in New Balance’s European expansion, blending sport and culture in a dynamic retail setting.
