The Gym Kitchen has unveiled its inaugural Christmas advertisement, setting its sights on competing with leading UK brands.
This week marks the debut of a 90-second festive advert by The Gym Kitchen, a brand known for its healthy meals. Entitled ‘Feel the Festive Magic with Food’, the advert is set to broadcast across all the brand’s channels. It presents a charming narrative featuring Santa Claus on a last-minute Christmas shopping mission. As the tale unfolds, Santa encounters a series of shopping mishaps, only for his festive vitality to be restored upon receiving The Gym Kitchen’s Christmas sandwich from an unexpected ally.
Founder Segun Akinwoleola articulates the brand’s intentions behind this creative venture: “Our Christmas creative is a reflection of the brand’s core values of nutritious, wholesome, and great-tasting food that supports and energises during life’s busy moments – even the festive rush.” Akinwoleola emphasises that the advert aligns with the brand’s message that excellent food transcends mere sustenance, adding joy and optimism to daily life.
The advertisement also signifies The Gym Kitchen’s ambition to enter the competitive field of festive commercials, traditionally dominated by major players. After experiencing significant expansion, including launching high-protein ready-to-eat products in Tesco and new frozen meal lines in Sainsbury’s, The Gym Kitchen aims to make a substantial mark within the advertising landscape during the festive season.
The Gym Kitchen’s Christmas advertisement marks a strategic move to assert itself within a competitive market, resonating with its core values while aiming to captivate audiences during the holiday season.
