Barbour has unveiled its Christmas 2024 advert, featuring the beloved character Shaun the Sheep, to emphasise the value of giving.
- The advert, again featuring Shaun the Sheep, is produced by Aardman Studios and set at Mossy Bottom Farm.
- In the storyline, Bitzer the dog helps his friends warm up with Barbour gifts to continue their carol singing.
- Barbour is selling limited-edition jackets, with sales benefitting Oxfam, available online and in select stores.
- The campaign underscores a shared commitment to craftsmanship and multi-generational appeal, according to Barbour’s commercial director.
Barbour has released its highly anticipated Christmas 2024 advert featuring Shaun the Sheep, marking the second collaboration with the renowned animation company Aardman Studios. Set against the charming backdrop of Mossy Bottom Farm, the advert highlights the spirit of giving during the festive season.
In this whimsical tale, Bitzer the farmer’s dog, who is also Shaun’s best friend, faces the challenge of leading his flock through some lively Christmas carols. However, the chilling weather presents an obstacle, making it tough for the sheep to continue their merry singing. In a heartwarming twist, Bitzer turns to Barbour’s collection of cosy hats and scarves, which successfully warm up the flock, enabling their festive cheer to carry on unabated.
Beyond the delightful narrative, Barbour is also introducing an exclusive range of 30 reworked Shaun the Sheep-inspired wax jackets. These limited-edition pieces are available for purchase on Barbour’s website and in select Oxfam outlets, with all proceeds directed towards supporting Oxfam’s charitable efforts.
Speaking about the campaign, Barbour’s group commercial director, Paul Wilkinson, expressed his enthusiasm for the ongoing partnership with Aardman. He highlighted the shared values of craftsmanship and quality, alongside the brand’s appeal to customers across different generations. Furthermore, Wilkinson pointed out the gratifying opportunity to contribute to Oxfam’s mission, making these limited-edition jackets more than just a fashion statement, but a vehicle for positive change.
The campaign successfully captures the festive spirit while supporting a charitable cause and maintaining Barbour’s iconic appeal.
