The renowned Italian sparkling drinks brand has introduced fresh designs for its cans in the UK, aiming to highlight its unique characteristics.
The brand’s updated design for individual and multipack cans seeks to emphasise its qualities derived from sun-ripened fruits and roots in Italy. This move is part of a strategy to strengthen its position in the UK beverage market. The cans now feature bold and vibrant colours inspired by the various citrus flavours offered, such as lemon, orange, blood orange, pomegranate and orange, grapefruit, and a refreshing blend of lemon and mint.
Furthermore, the multipack cans incorporate top-of-pack storytelling, designed to educate consumers about the authenticity of the ingredients used. This is complemented by the introduction of a ‘Zero Added Sugar’ range, available in flavours like Lemon, Peach and Clementine, and Blood Orange.
Speaking about the new launch, Aryna Yersak, the brand manager, stated: “We are delighted to unveil our new and refreshing pack design across our Italian sparkling drinks range. The new look and feel aims to offer a more premium drinking experience and bring to life the authenticity of our speciality soda range, which is made only with the highest-quality, Mediterranean fruit juices.”
The redesign of the cans embodies a commitment to quality and authenticity, marking an evolution in the brand’s presentation while reinforcing its market presence.
