This year marks an exciting venture as well-known retailers release their festive sandwich collections, enhancing their offerings for the Christmas season of 2024.
Sainsbury’s has expanded its seasonal range with 10 appetising products, featuring unique ‘Taste the Difference’ selections. These include a Festive Porchetta Sandwich priced at £4.50 and a Very Veggie Christmas Wrap for £4.25. Both are part of the retailer’s £5 premium Meal Deal, introduced alongside the Taste the Difference Christmas Cracker Club Sandwich. Additionally, Sainsbury’s now offers a By Sainsbury’s Chicken & Stuffing Christmas Wrap available through its £3.75 Meal Deal at a price of £3.
Furthermore, Sainsbury’s offers an assortment of festive flavours like Pigs Under Blankets, Brie & Cranberry, Turkey Feast, Smoked Salmon & Cream Cheese, Free From Turkey Feast, and a Plant Pioneers No Pigs Under Blankets sandwich, each available for £3. Notably, 10 pence from each festive sandwich or wrap sold until 31 December will be donated to Comic Relief. This initiative is part of the retailer’s commitment to contribute over five million meals this winter, supporting better nutrition and sustainability within communities.
On the other hand, Poundland enhances its £3 meal deal by introducing a turkey, cranberry, and stuffing sandwich. Curated by in-house chefs at On A Roll Sandwich Company, this product is available for £2, along with a Cheese and Christmas Slaw vegetarian option. Glyn Hughes, Poundland’s FMCG director, highlighted that while others invest in high-budget celebrity endorsements, Poundland focuses on affordability, creating festive sandwiches that rival others in taste at a cost-effective price.
Overall, the competition among retailers continues as they adapt to consumer demands for seasonal products. Notably, last month also saw Tesco, Aldi, Co-op, and Asda launching their own festive sandwiches and wraps for 2024.
In response to growing consumer interest, major retailers are strategically enhancing their Christmas offerings this year. Through innovative recipes and charitable initiatives, these companies are not only catering to festive appetites but also contributing to greater causes. This combination of delighting taste buds and supporting community needs makes their festive range particularly noteworthy.
