The John Lewis Partnership, known for owning Waitrose, has unveiled an advanced platform designed to transform how brands connect with their customers.
In partnership with Dunnhumby, a leading customer science data firm, the John Lewis Partnership has developed the Insights Platform to harness customer data analytics effectively. This digital tool is providing brands linked to Waitrose and John Lewis with a unique opportunity to utilise artificial intelligence (AI) to gain actionable insights. By offering a more personalised shopping experience, the platform seeks to boost sales while simultaneously enhancing customer satisfaction as it gathers data on shopping trends and habits.
Following a successful trial earlier in the year, this platform has started delivering targeted insights into the performance of individual brands and their broader categories. This allows brands to comprehend their trading dynamics better and understand consumer behaviours at a more granular level. The platform supports businesses in answering critical market questions like who is purchasing specific brands and how consumer preferences are shifting over time.
Since its pilot launch, over 50 prominent UK brands such as Coty, Charlie Bigham’s, and Red Bull have accessed these insights. Commenting on this, Catherine Hall from Charlie Bigham’s highlighted the platform’s user-friendliness and its role in placing customers at the core of strategic planning. Similarly, Tom Langley, head of retail media and insights, emphasised the positive feedback from brands, noting the substantial improvements in achieving relevant customer engagement and tailored promotions.
The introduction of the Insights Platform by the John Lewis Partnership marks a significant step forward in retail analytics, providing brands with vital data to shape customer-centric strategies.
