Colgate, in collaboration with GenM, has introduced a specialised range of dental products designed to address the unique needs of menopausal women, highlighting an innovative approach to oral health management.
The partnership between Colgate and GenM signals a significant step forward in recognising the often-overlooked dental health challenges faced by menopausal women. This collaboration has resulted in the development of products designed to provide enhanced protection and care, specifically tailored to meet their needs. Among these products is Colgate’s Total Advance Gum Care Toothpaste, which boasts a 24-hour bacterial defence aimed at preventing gum problems and safeguarding sensitive teeth.
Further expanding the range, Colgate offers the Total Advance Deep Clean Toothpaste, formulated to reach and cleanse areas that are typically difficult to access. This product claims to combat bacteria three times more effectively than standard fluoride toothpaste, offering a deeper cleaning experience.
These scientifically accredited products are marked with the MTick, a menopause-friendly shopping symbol introduced by GenM. The MTick serves as a guide for women seeking trustworthy and reliable products amidst the myriad of options available on the market. This initiative follows findings that 28% of post-menopausal women are at risk of potential tooth loss within five years, underscoring the importance of targeted oral care solutions.
The MTick-approved range is set to make its debut across various UK retail outlets, including Tesco, Morrisons, and Boots, ensuring broad accessibility for consumers. This move is part of a larger trend among retailers, with Sainsbury’s recently joining GenM’s menopause network, marking a commitment towards enhancing the menopause experience in several business areas such as HR, marketing, merchandising, and product development.
The launch of Colgate and GenM’s menopause-friendly dental range represents a proactive approach to address specific health concerns in an underserved demographic, reflecting a growing awareness and responsiveness within the industry.
