Next has acquired a 16% stake in Rockett St George, aiming to enhance its collaborative ventures.
- The acquisition, valued at £800,000, reflects a strategic partnership strengthening between Next and Rockett St George.
- A director from Next is set to join the board at Rockett St George, marking a deeper corporate integration.
- Rockett St George projects an expansion of its product offerings and market reach following the investment.
- This move follows Next’s pattern of increasing stakes in various retail entities, including Reiss and FatFace.
Next, a dominant name in the retail sector, has expanded its investment portfolio by acquiring a 16% stake in the homeware and lifestyle brand Rockett St George for £800,000. This acquisition underscores the strengthening ties between the two companies, which previously engaged in successful homeware and clothing collaborations via a licensing agreement.
As part of this strategic investment, a director from Next will be integrated into the Rockett St George board. This move facilitates a closer business alignment and shared governance, allowing for enhanced cooperation in future ventures.
Rockett St George anticipates that the investment will significantly broaden its product range and extend its customer reach. This expansion was highlighted earlier this year with their inaugural home collection release featuring unique items such as ‘naughty corner’ cushions and leopard print side plates, as well as a comprehensive nightwear and accessories line launched in collaboration with Next.
This event forms part of Next’s broader strategy of strengthening its market position through calculated investments. For instance, earlier in the year, Next increased its stake in the fashion brand Reiss from 72% to 74% and acquired a commanding 97% stake in FatFace for £115.2 million. These strategic moves illustrate Next’s commitment to diversifying and solidifying its foothold across different retail segments.
This acquisition highlights Next’s continued strategic investment in diverse retail markets.
