Alexander Diedrich has been appointed as the new head of ecommerce at J Lindeberg, effective 1 September 2024.
- Diedrich brings extensive experience, having led ecommerce at Levi Strauss for Northern Europe since 2022.
- His career also includes key roles at Toms and Under Armour, enhancing his expertise in digital commerce.
- Diedrich will relocate from Amsterdam to J Lindeberg’s headquarters in Stockholm for this role.
- J Lindeberg, founded by Johan Lindeberg in 1996, continues its expansion through this strategic appointment.
J Lindeberg has appointed Alexander Diedrich as its new head of ecommerce, starting his role on 1 September 2024. The announcement marks a significant step in the brand’s digital strategy as it seeks to enhance its online presence and consumer experience.
Diedrich joins J Lindeberg from Levi Strauss, where he was responsible for Northern Europe’s ecommerce operations since September 2022. His expertise in managing prominent ecommerce strategies is expected to be a substantial asset to his new role.
Prior to his tenure at Levi Strauss, Diedrich led ecommerce initiatives at Toms from 2021 to 2022 and at Under Armour from 2019 to 2021. These positions have equipped him with a diverse understanding of the digital marketplace within the fashion and sportswear industry.
For this new opportunity, Diedrich will move from Amsterdam to Stockholm. This relocation situates him at the heart of J Lindeberg’s operations, indicating the brand’s commitment to integrating his leadership into its corporate structure effectively.
Founded in 1996 by Johan Lindeberg, J Lindeberg has established itself as a major player in the fashion industry, with a strong presence in the Nordics and Scandinavia. The brand’s strategic decision to appoint Diedrich aligns with its aspirations to advance its ecommerce capabilities and global reach.
With Alexander Diedrich at the helm of ecommerce, J Lindeberg is poised to strengthen its digital presence and further its global ambitions.