Ocado is significantly expanding its own-brand range, planning to introduce hundreds of new products next year with a special focus on seasonal lines.
This year, Ocado has added over 100 new items to its own-brand collection, bringing the total to more than 740 products, including recently launched items such as microfibre cloths and baked beans. The company plans further expansion next year after witnessing a 12% increase in sales of its own-brand items, which now account for more than one in ten products in customers’ baskets.
A study conducted by Ocado in collaboration with Savanta revealed a growing consumer demand for own-brand products, with 89% of shoppers considering a wide range of value items essential. Dairy products, meat and fish, and tinned goods are the most popular own-brand choices among customers.
When buying from supermarket own brands, half of the surveyed shoppers emphasised that quality is very important, and 31% noted improvements in the quality of these products. Furthermore, 72% of consumers expressed their intention to continue purchasing own-brand items regardless of economic changes.
Ocado has observed significant increases in the volume of certain own-brand products. For example, sales of mixed nuts and raisins have risen by 212%, organic whole black peppercorns by 166%, fish pie mix by 160%, and both pumpkin seeds and mixed nuts have seen a 155% increase.
Simon Hinks, Ocado Retail’s Product Director, stated: “We are proud to offer a wide range of products for everybody’s budgets. For instance, within our selection of almost 50 different varieties of baked beans, we aim to offer our customers quality and value in equal measure. Our Own Range is another step in providing our take on customer favourites.”
Ocado’s strategic expansion of its own-brand range reflects a keen understanding of consumer needs, ensuring a broad selection of quality, value-driven products.
