Recent data highlights Ocado’s continual rise as the fastest-growing supermarket over the past 12 weeks.
- Ocado’s sales soared by 15.4%, with M&S following closely with a 12.4% increase.
- Morrisons experienced a surge in customer spending per visit due to new More Card offers.
- Waitrose’s appeal grew, resulting in a 3.9% sales increase as it attracted more shoppers.
- Online FMCG sales experienced significant growth, overtaking the increase in physical store sales.
Ocado maintained its position as the fastest-growing supermarket over the past 12 weeks, posting a significant sales increase of 15.4%. This substantial growth places Ocado ahead of other supermarkets, demonstrating its robust performance amid a competitive retail environment.
M&S follows Ocado closely with a 12.4% rise in sales. This uptick signifies M&S’s strong appeal and effective strategies in capturing consumer interest and driving sales growth.
Morrisons also reported an increase in spend per customer visit. This improvement is attributed to the introduction of additional More Card offers, which encouraged customers to spend more each time they shop.
Waitrose experienced a momentum boost with a 3.9% rise in sales. The upmarket supermarket managed to draw in more shoppers, increasing its visits compared to the same period last year, highlighting its growing popularity.
The share of online FMCG spending rose to 13%, up from 12.5% the previous year. Online sales grew by 6.1%, outperforming the 1.8% growth in bricks-and-mortar sales over the past four weeks, driven by an increase in online shopping occasions and a modest rise in the number of online shoppers.
The data underscores the shifting dynamics in the supermarket sector, with growth driven by varying strategies and consumer behaviours.
