Ocado has launched a pioneering retail media service, marking a significant milestone in its evolving strategy. The service, named Ocado Ads, is designed to facilitate measurable growth for brands and enhance personalisation in customer advertising. It provides comprehensive tools for campaign management in collaboration with Zitcha, alongside diverse advertising options. Ocado’s Beet platform offers valuable insights and analytics to advertisers. It aims to establish itself as a leader in innovative grocery advertising practices.
Ocado, a leading name in the UK’s online grocery sector, has launched its latest venture – a retail media service called Ocado Ads. This initiative represents a significant advancement in the company’s strategic journey, offering brands enhanced capabilities to drive measurable growth and deliver personalised customer experiences.
The Ocado Ads service is crafted to provide a suite of tools for campaign planning and management in collaboration with the retail media platform Zitcha. It supports advertisers with a range of options, including onsite, offsite, social media, and connected TV advertising formats. This multifaceted approach is designed to meet the complex needs of modern advertising.
Through Ocado’s Beet platform, advertisers gain access to vital insights and analytics, which facilitate informed decision-making and strategy adjustments. The service also includes the innovative NPD Lab, which is touted as the quickest New Product Development (NPD) platform in the UK, further enhancing Ocado’s appeal to advertisers.
The company is leveraging its status as the UK’s fastest-growing supermarket, as evidenced by recent Kantar data, to position itself as a front runner in ‘test and learn’ approaches for grocery advertising. This proactive stance highlights Ocado’s commitment to evolving and adapting in a fast-paced industry.
Jack Johnson, Head of Ocado Ads, underscores the flexibility of their model, which challenges traditional retail media networks. Advertisers can choose from a fully self-serve approach to a completely managed service, offering adaptability to various business needs. Johnson highlights Ocado’s innovative legacy and its potential to boost retail media approaches, stating, “Ocado Ads is raising the bar for retail media.”
Ocado’s new retail media service exemplifies its forward-thinking approach to becoming a leader in innovative advertising solutions.
