In a significant development for food enthusiasts, Ottolenghi is introducing three new cooking sauces as part of its exclusive arrangement with Waitrose. This expansion follows the initial success of Ottolenghi’s products, which have surpassed sales expectations at the prestigious British retailer.
The collaboration between Ottolenghi and Waitrose is strengthening with the launch of these new sauces. Waitrose’s world food buyer, Lucy White, has expressed enthusiasm about the range’s success, noting the impressive customer response. She remarked, “The Ottolenghi range has been a great success at Waitrose and the response from our customers has been amazing. The initial range exceeded our expectations, and we look forward to hearing what our customers think about these new additions.”
The new sauces, which are set to be available in stores this month, offer vibrant flavours designed to appeal to a range of culinary tastes. The Sticky Date & Tamarind Sauce and Pilpelchuma Sauce, both priced at £4 for 180g, are part of this new offering. Additionally, the Roasted Aubergine & Tomato Sauce will be available for £4.50 for 350g, adding diversity to Ottolenghi’s Waitrose lineup.
This expansion marks Ottolenghi’s first move into supermarket retail through Waitrose, having been previously available only through its delis and restaurants in London. Launched initially in April, the product range featured a variety of sauces and spices aimed at bringing Ottolenghi’s unique flavours to a broader audience. Products like the Miso Pesto, Kalamata Olive and Harissa Sauce, and Shawarma Marinade were developed, showcasing the brand’s commitment to high-quality, innovative flavours.
The sauces have been crafted with input from Yotam Ottolenghi himself and his test kitchen team, ensuring that they reflect the culinary excellence the brand is known for. This venture into the supermarket sector offers consumers the opportunity to explore gourmet cooking ingredients conveniently.
As consumers continue to seek unique and premium quality food products, Ottolenghi’s expansion in Waitrose reinforces the brand’s position in the competitive UK food market. Moreover, it highlights the growing trend towards retailer partnerships that focus on exclusive, high-quality product offerings.
Ottolenghi’s latest venture into Waitrose stores with these new sauces reflects a successful partnership that combines culinary innovation with retail strategy. The positive reception from customers and the commitment to expanding exclusive offerings demonstrate the dynamic nature of today’s food industry and the potential for future collaborations.
