Permira Growth Opportunities II fund has acquired a minority stake in K-Way, a French premium outerwear brand, aiming for expansion.
- Financial terms of the deal remain undisclosed, marking a strategic investment by Permira in the fashion industry.
- Permira plans to enhance K-Way’s presence in France and Italy, expanding its product range and store count.
- The acquisition supports K-Way’s global growth ambitions, tapping into Permira’s expertise and resources.
- Permira’s history includes acquiring Dr Martens and Golden Goose, highlighting its commitment to iconic brands.
Permira Growth Opportunities II, a fund advised by the investment firm Permira, has strategically invested in K-Way by acquiring a significant minority stake from BasicNet, an Italian clothing group. This acquisition illustrates Permira’s continued interest in the fashion sector as it seeks to leverage its expertise to boost K-Way’s market presence.
Though financial details of the agreement have not been disclosed, the move signifies a calculated step to reinforce K-Way’s brand leadership, particularly within the French and Italian markets. As part of their strategy, Permira aims to expand K-Way’s range of products and increase its store portfolio.
Sebastien Floch, Permira principal and head of France, expressed enthusiasm for supporting K-Way, citing the brand’s scarcity value and universal customer appeal. According to Floch, “We look forward to bringing our experience and resources to the table to support K-Way’s continued success and its global expansion plans.”
Permira’s acquisition history includes the purchase of Dr Martens for £300m in 2014 and Italian luxury sneaker brand Golden Goose in 2020. This pattern of acquiring notable brands underscores Permira’s strategic approach in associating with companies that possess strong heritage, distinctive positioning, and broad customer appeal.
Permira’s latest investment in K-Way signifies a bold step towards international growth and brand strengthening, utilising its deep industry expertise.
