Phase Eight, a prominent womenswear brand, has unveiled a significantly larger store in Dartford’s Bluewater, expanding by 336% compared to its former location.
- The new store, measuring 2,499 square feet, will offer an extensive array of products including event and ready-to-wear collections.
- Shoppers will also find petite, children’s, bridal, bridesmaid, and Collection 8 lines available in this new space.
- This expansion is part of a wider retail growth initiative that saw 13 new openings last year across the UK and Europe.
- Additional store inaugurations are expected later this year in key cities including Bury St Edmunds, Dublin, Glasgow, and Hamburg.
In a strategic move to bolster its market presence, Phase Eight has launched a new store within Bluewater, Dartford, that is notably 336% larger than its predecessor. The expansive 2,499 square foot outlet marks a significant development in the brand’s effort to enhance its customer offerings.
The store provides a comprehensive selection of Phase Eight’s latest collections, with ready-to-wear pieces, shoes, and accessories. Moreover, it features specialised lines such as the petite collection, childrenswear, bridal, bridesmaid, and the exclusive Collection 8—ensuring diverse options to meet varied customer preferences.
This opening is a crucial element of Phase Eight’s ongoing retail expansion strategy, initially launched the previous year. As part of this ambitious initiative, the brand successfully opened 13 new stores across the UK and Europe, aiming to extend its reach and fortify its retail footprint.
Future plans include the launching of new stores in significant locations such as Bury St Edmunds, Dublin, Glasgow, and Hamburg. These developments signal Phase Eight’s commitment to widening its market accessibility and providing more comprehensive in-store experiences.
Caraline Money, the group retail director at Phase Eight, expressed enthusiasm about the store, noting that the expanded space allows the brand to display its full range, including exclusive limited-edition collections previously unavailable at the location. Meanwhile, James Waugh, centre director at Bluewater, highlighted the brand’s long-standing relationship with the centre and anticipated customer delight over the wider selection.
The expansion at Bluewater marks a significant step in Phase Eight’s strategic growth and customer engagement plans.
