Plant-based alternatives continue to rise in popularity across the United Kingdom as Dell’Ugo and This unveil new ravioli products in Morrisons.
- The collaboration features two innovative ravioli options, catering to the growing demand for vegetarian and vegan foods.
- Products include ‘Isn’t Bacon & Cheese Ravioli’ and ‘Isn’t Chicken & Pesto Ravioli’, enhancing the supermarket’s vegan offerings.
- Sophia Cooke, CEO of Dell’Ugo, highlights the company’s history with vegan pasta and praises their partnership with This.
- Both brands express optimism, anticipating strong sales and future collaborations to further expand the plant-based market.
The launch of new plant-based ravioli by Dell’Ugo in collaboration with This marks a significant addition to Morrisons’ vegan selections. This initiative is a response to the increasing demand for meat-free products in the UK, with approximately 2.5 million individuals identifying as vegan, reflecting a rise of 1.1 million since 2023.
This partnership has resulted in two distinctive product offerings—’Isn’t Bacon & Cheese Ravioli’, which combines plant-based bacon lardons with dairy-free gouda, and ‘Isn’t Chicken & Pesto Ravioli’, featuring vegan chicken pieces and PDO Genovese basil pesto. Available both online and in-store, these ravioli options aim to cater to the diverse preferences of the modern consumer.
Sophia Cooke, CEO of Dell’Ugo, emphasises the brand’s pioneering role in the vegan pasta market, stating her enthusiasm for the collaboration with This. Cooke comments on the successful synergy and shared values between the teams, adding: “We have been actively looking for a viable meat alternative that delivers.”
Xander Fletcher, out of home controller at This, expresses excitement about the new partnership. Fletcher highlights the quality of the products, stating: “These are going to fly off the shelves,” attributing their appeal to their flavour and the ability to provide a satisfying meat-free alternative.
Both Dell’Ugo and This regard this collaboration as an opportunity to push the boundaries of plant-based cuisine, with a mutual interest in future initiatives designed to enhance consumer choice in the plant-based sector.
This collaboration exemplifies the shift towards plant-based diets in the UK, offering consumers innovative options without compromising on taste.
