Poundland is set to enhance customer value with a nationwide release of its rewards app, marking a significant £20m investment.
- The app, named Poundland Perks, allows users to collect points that can be transformed into digital vouchers for in-store or online use.
- Over 100 offers will be presented to users at any given time, broadening their shopping experience.
- This advancement comes after a successful trial in 100 stores across Northern Ireland, Scotland, and the Isle of Wight.
- The company’s digital innovation aims to provide additional value beyond its existing low prices, distinguishing it from competitors.
Poundland is embarking on a nationwide launch of its rewards app, Poundland Perks, a significant part of a broader £20 million strategy to enhance customer value. The app is readily available on major digital platforms including Google Play and Apple App Store. This development represents a forward-thinking approach in merging traditional retail with digital engagement.
Shoppers can accumulate ‘perk points’ through their purchases, which can be converted into digital vouchers valid for in-store or online transactions once they meet specific thresholds. This initiative enhances shopping convenience and introduces a dynamic aspect to customer interactions, adding to the store’s appeal.
Users of the app will have continuous access to at least 100 offers on diverse products, thus broadening their options and increasing potential savings. This aspect of the app serves as an enticing feature for customers looking to maximise their savings with minimal effort.
The nationwide app rollout follows a positive response from trials conducted in approximately 100 stores located in Northern Ireland, Scotland, and the Isle of Wight. The successful trials have paved the way for a confident launch, showcasing customer approval and effective implementation.
Tom Hill, Poundland’s director of digital, highlighted the strategic aim to differentiate from other retailers by providing added value through the Perks app. Over 500,000 customers have already embraced the app’s offerings during its pilot phase, reflecting the substantial demand and positive reception among shoppers.
Poundland’s launch of the Perks app across the UK signifies a strategic advancement in providing enhanced value and modern retail experiences to its customers.
