Pour Moi has experienced remarkable sales growth for its swimwear and lingerie collections.
- The partnership with M&S resulted in a 66% increase in profits for Pour Moi.
- Sales figures show a 12% rise during the last six months.
- The collaboration started in October 2023, enhancing brand visibility through M&S’s platform.
- Key products from Pour Moi have emerged as top performers on M&S’s site.
Pour Moi, a specialist in swimwear and lingerie, has reported substantial sales growth following a collaboration with M&S. The partnership has propelled the brand to new heights, enhancing its visibility and reach.
In an impressive financial performance, Pour Moi saw a 66% increase in profits, reaching £3 million over the six months ending on 30 September 2024. This growth is attributed largely to the strategic partnership with M&S, which allowed the brand to leverage a broader audience.
Additionally, sales for the brand climbed 12% to £20 million in the same period, showcasing its positive trajectory in the highly competitive retail market. The M&S collaboration, which commenced in October 2023, has been instrumental in this success, providing a platform for Pour Moi to feature an edited range of its premium lingerie.
Founder and Chief Executive Michael Thompson expressed immense satisfaction with the partnership, acknowledging it as a significant milestone in his career, as he initially began in the lingerie departments at M&S. This partnership, according to Thompson, has brought his career full circle.
The collaboration resulted in over £5 million in sales within just six months, with standout products like the Santa Monica swimsuit and the Amour collection leading the charge. These items have helped establish Pour Moi as one of M&S’s strongest-performing brands, demonstrating the alliance’s mutual benefits.
Pour Moi’s partnership with M&S has undoubtedly bolstered its market position and financial performance.
