In a move to offer more value to shoppers, a major supermarket chain has declared significant price reductions on over 200 own-brand and branded goods in its Express convenience outlets.
Essential items, including milk, bread, pasta, and coffee, are among 222 household products that have seen price drops, averaging over 10% off. This initiative is part of a broader strategy, which has witnessed the company implementing over 2,800 price cuts across its stores in recent months.
Starting this week, customers can purchase a four-pint bottle of milk for £1.45, while 300g chicken breast portions are reduced by 25 pence to £2.25. Additionally, a 200g jar of instant coffee is now priced at £2.25, reflecting a 25 pence decrease. Branded products, such as Warburtons White Sliced Sandwich Rolls, are also included, with a six-pack now costing £1.20 after a 10 pence reduction. Similarly, Domestos Original bleach sees its price reduced by 11 pence, now costing £1.19.
The company’s chief executive commented that this round of price reductions underscores a commitment to providing great value for customers. The goal is to ensure convenient shopping paired with competitive pricing as part of their everyday offerings.
Earlier this month, the company also expanded its online catalogue, adding over 450 cosmetic products, highlighting a push towards diversifying product availability. This follows last year’s digital additions of popular brands like Rimmel and Sally Hansen, aligning with consumer interests as evidenced by search trends.
These strategic price cuts represent a focused effort by the supermarket to enhance customer satisfaction and maintain competitive edge in the retail market. By reducing prices on everyday essentials, the company reinforces its role as a retailer committed to both convenience and value.
