Primark has joined forces with designer Victoria Jenkins to enhance its adaptive clothing line, aiming to bring more accessibility to fashion.
- This initiative follows the launch of Primark’s first adaptive underwear collection, featuring items with magnetic closures.
- Victoria Jenkins is recognized for her brand Unhidden, known for inclusivity in fashion, and its debut at London Fashion Week.
- The collaboration was facilitated by Damian Hopkins CBE, aiming to integrate Jenkins’s expertise within Primark’s offerings.
- Further details on this ambitious project are anticipated later this year.
Primark is collaborating with designer Victoria Jenkins, renowned for her work in adaptive fashion, to expand its range of adaptive clothing. This new partnership underscores Primark’s commitment to making fashion more inclusive and accessible.
Earlier this year, Primark introduced its first adaptive underwear collection. This collection featured black recycled nylon lingerie with magnetic closures, designed to ease the process of dressing and undressing.
Victoria Jenkins, who founded the adaptive fashion brand Unhidden in 2016, brings substantial experience to this collaboration. Unhidden debuted its first range in 2020, becoming the first adaptive brand to join the British Fashion Council and showcase at London Fashion Week.
The partnership between Jenkins and Primark was facilitated by Damian Hopkins CBE of PDS Radius Brands, indicating a strategic move towards enriching Primark’s adaptive clothing repertoire.
Ann Marie Cregan, Primark’s trading director, expressed enthusiasm about the collaboration, stating, “Like us, Victoria is really passionate about making fashion accessible to everyone and we’re looking forward to learning from her and working together to accelerate our ambition to bring more affordable adaptive fashion to the high street.”
Victoria Jenkins also shared her excitement, noting the significant impact this collaboration could have on the disabled and chronically ill communities. “Primark recognising the needs of the disabled and chronic sick community and acting upon it in such a meaningful way is going to be life changing for millions of people, and I am excited to work with Primark to bring this to life,” she stated.
This partnership represents a significant step towards inclusivity in the fashion industry, with more details on the collaboration expected to be unveiled later in the year.
This collaboration promises to make fashion more inclusive and accessible for millions.
