Amid increasing economic pressures, Primark has committed to freezing kidswear prices for the back-to-school season.
- Consumers can find autumn/winter kidswear essentials at 2021 prices, both in-store and online through Primark’s click-and-collect service in the UK.
- Back-to-school items such as backpacks and lunchboxes are included in Primark’s price freeze initiative, aiming to ease financial strain for families.
- Primark joins other retailers like Matalan, John Lewis Partnership, and Marks & Spencer in stabilising prices of children’s clothing and school essentials.
- Primark’s recent initiative follows their price reductions earlier this year on summer kidswear, reinforcing their commitment to value and affordability.
Amid economic pressures affecting consumers, Primark has announced a price freeze on kidswear for the upcoming back-to-school season. The initiative allows shoppers to purchase essential autumn/winter children’s clothing like sweatshirts, jeans, and puffer coats at prices equivalent to those of 2021. This pricing strategy is available in Primark stores across England and Wales and also extends to their click-and-collect service.
In a bid to alleviate financial burdens on families, Primark’s price freeze includes a range of back-to-school accessories. Items such as backpacks and lunchboxes are now available with price commitments to give families some relief during this financially demanding period.
By joining other major retailers such as Matalan, the John Lewis Partnership, and Marks & Spencer in freezing the cost of school uniforms and footwear, Primark underscores its dedication to maintaining affordability for families as they prepare for the school year.
Primark previously reduced prices on a variety of summer kidswear items, such as swimsuits, sliders, and selected T-shirts and shorts, as part of their spring/summer 2024 collection. This move demonstrates an ongoing commitment to providing accessible value and great style to consumers.
Gavin Daniels, Primark’s kidswear director, supports this initiative, stating, ‘We’re locking in great value by freezing our prices which we hope will take away some of the pressures on families’ finances at this time of year.’
Primark’s strategic price freeze reflects its dedication to offering affordable, quality kidswear while easing financial pressures on families.
