ProCook reports a notable 8.8% rise in sales for its second quarter, hitting £17 million.
- The kitchenware retailer is set to launch several new stores before the Christmas season.
- Retail and online channels have shown substantial growth, with a 7.1% and 12.2% increase respectively.
- Chief Executive Lee Tappenden highlights improved brand awareness with these strategic expansions.
- ProCook aims to cement a stronger market position through enhanced customer focus and profitability.
ProCook has announced an 8.8% increase in sales for its second quarter, reaching a total of £17 million. This growth is attributed to the strong performance of both its retail and online channels.
In response to this success, the company is preparing to open a series of new stores before the Christmas season. This expansion is expected to enhance ProCook’s visibility and market share.
Retail and ecommerce channels have recorded robust growth. Specifically, retail has increased by 7.1%, while online sales have surged by 12.2%.
Throughout the first half of the financial year, ProCook’s total sales rose by 7.5% to £28.3 million, with a corresponding like-for-like increase of 4.2%.
Chief Executive Lee Tappenden stated that the new store locations are intended to heighten brand recognition and capture a larger portion of the fragmented kitchenware market. He remarked, “We have continued to build on recent momentum and outperform the market, with strong trading in the second quarter, as we made significant progress in delivering our clear plan to accelerate profitable growth.”
The company’s trading momentum is bolstered by encouraging performances from the newly opened stores and solid product availability. This positions ProCook favourably for the upcoming peak trading period before Christmas.
These strategic decisions reflect ProCook’s commitment to creating a more customer-focused and sustainable growth model for the current financial year and beyond.
ProCook is strategically enhancing its market presence and customer engagement through significant retail expansion and robust online performance.
