Ralph Lauren has announced the appointment of Patrick Chopin as the new managing director for the UK and Ireland. This decision highlights strategic shifts within this renowned brand.
- Chopin has a longstanding history with Ralph Lauren, having contributed significantly since 2008 across APAC and EMEA regions.
- Previously, he held notable positions in merchandising and planning, ascending to senior vice president roles.
- His appointment follows Aldo Fleri’s transition from the company, marking a new leadership era.
- The brand anticipates future growth, crediting recent sales increase to its strategic upmarket shift.
In a strategic move, US heritage brand Ralph Lauren has appointed Patrick Chopin as the managing director for the UK and Ireland. Chopin, who commenced his new role this month, takes over from Aldo Fleri, who “has transitioned from the company.”
Chopin’s professional journey with Ralph Lauren began in 2008, where he played a pivotal role across the APAC and EMEA regions, specialising largely in merchandising and planning. Ascending through the ranks, he has served most recently as the senior vice president of multi-channel merchandising and operations international. His tenure in these roles underscores his expertise and dedication to the brand.
The news of his appointment was personally shared by Chopin on LinkedIn, where he expressed his enthusiasm for his new position as managing director. Ralph Lauren later confirmed this update via email communication to the media.
Before his extensive career at Ralph Lauren, Chopin gained experience in planning with international companies such as Foot Locker Europe and the womenswear retailer Mexx, contributing to his robust expertise in the fashion industry.
Additionally, Ralph Lauren has appointed Christopher Conrad as the digital and technology chief, a position he assumes following his tenure as senior vice president and chief information officer at Levi Strauss & Co. This appointment underscores the brand’s commitment to enhancing its technological framework and digital strategies.
The recent leadership changes align with Ralph Lauren’s strategic objectives, which have already reflected in a 3% sales increase in 2024. The brand is optimistic about continuing this upward trajectory with an expected 2-3% revenue growth in 2025. This optimism is attributed to its deliberate upmarket shift, moving away from promotional strategies.
Ralph Lauren’s new appointments signify a promising phase of leadership and growth for the brand.
