Haribo has partnered with Gopuff to launch the UK’s inaugural ‘sweets emergency service’ this Halloween, ensuring swift delivery of popular confectionery items.
In an innovative move, renowned sweets manufacturer Haribo has collaborated with the rapid delivery service Gopuff to introduce what is being termed the UK’s first ‘sweets emergency service.’ This initiative, launched in time for Halloween, promises rapid delivery of Haribo’s renowned ‘Monster Approved’ sweets. These include the popular Sour Skeletons, Monster Z!ng, Pinballs Halloween edition, Starmix multipacks, and Trick or Treat multipacks.
A unique feature of this service, named ‘TreatLine’, is its availability online, where customers can secure their favourite Haribo treats delivered to their doorsteps within minutes. This service is initially available in select areas, aiming to cater to heightened demand during the Halloween period.
Significantly, for cities identified as having limited Halloween engagement—Bristol, Birmingham, and London—the ‘TreatLine’ service will provide 2,250 Haribo Starmix multipacks free of charge. This offer is available when users activate the emergency button through Gopuff on 31st October.
Phil Murphy, Vice President of Marketing for Haribo UK and Ireland, emphasised the importance of Halloween for the confectionery sector. He noted that consumer spending in the UK has quadrupled from earlier years, with the 2023 season witnessing expenditures exceeding £1bn. Murphy stated, “To help save Halloween this year, we want to help grown-ups match the effort kids go to and reward them fairly with Monster’s Approved sweets.” He further elaborated that the ‘TreatLine’ initiative is designed to relieve pressure from adults, allowing them more leisure time to enjoy the festivities.
Leon Tang, Director of Growth at Gopuff, added, “At Gopuff, we’re committed to being there for our customers when they need us most. By collaborating with Haribo this Halloween, we’re delivering the moments that matter most by ensuring grown-ups across the UK have the most desirable candy ready for their trick-or-treaters on this special night.”
This collaboration between Haribo and Gopuff marks a forward-thinking approach to meeting seasonal demand, offering convenience and ensuring that Halloween celebrations can proceed smoothly across the UK.
