In a remarkable period of growth, Mamas & Papas has achieved record sales by leveraging new store openings and heightened demand for baby products.
- Sales reached £154.3 million, marking a 7.1% increase from the prior year, driven by strategic expansion and consumer interest.
- Profits surged, with underlying profit up by 27% and adjusted pre-tax profit increasing by 33%.
- The retailer’s collaboration with major UK stores and international expansion played crucial roles in driving sales.
- New product ranges and enhanced digital capabilities aim to strengthen connections with customers during peak trading periods.
During the fiscal year ending 31 March, Mamas & Papas delivered record sales totalling £154.3 million, reflecting a 7.1% rise from £144.1 million the previous year. This growth is attributed to the opening of new stores and an increased demand for baby products, illustrating the brand’s effective expansion strategy.
Underlying profits improved significantly, with a 27% rise to £13.2 million. Adjusted pre-tax profits experienced a 33% boost, reaching £9.1 million, highlighting the brand’s financial resilience amidst expansion efforts.
Sales within Mamas & Papas’ 36 UK concessions with M&S and Next increased by 48%, supported by opening six new destinations and the sustained impact of 15 locations launched in the previous year. This partnership proved beneficial in expanding their footprint and accessing a broader customer base.
Internationally, Mamas & Papas progressed by establishing 28 overseas concessions across Spain, Indonesia, and Thailand. The CEO, Nathan Williams, underscores a continued focus on entering new international partnerships, aiming to globalise the brand further.
As the critical ‘golden quarter’ approaches, Mamas & Papas has expanded its product offerings to include festive gifts and toys, strategising for their largest Christmas trading period to date. Enhanced data capabilities enable more customised support for parents, which is a focal point for future growth.
Mamas & Papas’ strategic expansion and product innovation have positioned the company for sustained growth and market leadership.
