Represent is set to unveil its first UK store in Manchester, marking a significant expansion milestone.
- The store spans 5,419 sq ft in Manchester City Centre, embodying the brand’s rapid growth.
- One entire floor of the store will focus on Represent’s performance wear line, 247, anticipated to boost the brand’s business share.
- Represent, founded in Manchester, has rapidly evolved from a small business to a major retail player.
- With an ambitious financial target, Represent aims for a record turnover and continued expansion in the coming years.
Represent, a renowned streetwear brand, is poised to open its inaugural UK store in Manchester, a city central to its identity and growth story. The store is located on New Cathedral Street and occupies a space of 5,419 square feet. This opening is part of a strategic expansion following a period of significant growth for the brand.
As the brand continues to expand, the Manchester store dedicates an entire floor to its 247 performance wear division. This line is quickly becoming a vital part of Represent’s product offerings, projected to account for 14% of the business’s revenue by the end of 2024.
Originating from Manchester in 2011 by brothers George and Michael Heaton, Represent has exhibited impressive sales growth. Averaging an 81.4% increase annually over the past three years, the brand has progressed from its humble beginnings in a garden shed to one of the fastest-growing private companies in the UK.
Previously, Represent’s operations were primarily online, with products available on its website and other high-profile retail outlets like Selfridges and Harrods. The physical store marks a new chapter in the brand’s evolution, emphasizing its deep ties to Manchester where its global headquarters resides.
The company’s ambitious financial goals include achieving a £100 million turnover by the end of the year and projecting a £250 million turnover by 2028. According to founder and creative director George Heaton, the Manchester store is a natural step in the brand’s journey, honouring its roots and serving as a testament to its dynamic growth.
Represent’s new Manchester store is a significant milestone in the brand’s expansion and a testament to its evolving retail strategy.
