In a significant development for the low and no-alcohol market, a major retailer has partnered with Club Soda to enhance its product lineup and meet the increasing customer demand during the festive season and beyond.
The collaboration introduces a variety of premium low and no-alcohol beverages to the retailer’s extensive network across England, Scotland, Wales, and Jersey, both in-store and online. This new range is perfectly timed for the Christmas and Dry January periods, addressing the burgeoning consumer interest in mindful consumption.
The selection comprises nine carefully curated Club Soda products, featuring some of the finest low and no-alcohol drinks globally, including Eisberg 0% wines and Real Drinks Dry Dragon Sparkling Tea. This aligns with the retailer’s efforts to respond to consumer feedback and the soaring popularity of alcohol-free options.
Data indicates a remarkable 600% increase in the retailer’s low and no-alcohol beverage sales since March 2022. The introduction of Club Soda products effectively doubles the retailer’s offerings in this category, highlighting its commitment to diversity and quality.
Zara Cassidy, the retailer’s buyer for low and no-alcohol products, expressed enthusiasm for the partnership, noting how it complements the retailer’s values of quality and inclusivity. Cassidy stated, “We know that a growing number of our customers are thinking about more conscious alcohol consumption, and together with Club Soda, we can expand the quality and choice of options.”
Similarly, Laura Willoughby MBE, co-founder of Club Soda, emphasised their mission to make alcohol-free options as accessible as their alcoholic counterparts. She remarked on the retailer’s nationwide presence and knowledgeable sales teams that facilitate finding the perfect beverage.
This collaboration not only broadens the product range but also positions the retailer as a forward-thinking leader in the low and no-alcohol market. The move follows earlier initiatives, such as a partnership with a fintech charity, to enable easy customer donations, reflecting a commitment to corporate responsibility.
The alliance between the retailer and Club Soda marks a significant stride in catering to the evolving consumer preferences for low and no-alcohol products. This forward-thinking initiative demonstrates a commitment to innovation and meeting the needs of a diverse consumer base.
