A recent report highlights a significant oversight among retail executives regarding data in the delivery process.
- An overwhelming 84% of retail leaders fail to capitalise on delivery data, leading to missed opportunities.
- Data silos resulting from inefficient processes are causing information to be trapped across various systems.
- This untapped data is crucial for creating growth strategies but remains largely unutilised.
- Integrating delivery and experience management could unlock valuable insights, according to a new analysis.
The latest report unveils a critical issue affecting the retail sector: a massive 84% of retail executives are not leveraging the vast amounts of data available in the delivery process. This data, if harnessed correctly, could open up numerous commercial opportunities for growth and efficiency.
Currently, the inability to handle this extensive data has resulted in the formation of data silos. These silos trap crucial information across disparate systems and various areas of a business, creating what is effectively a ‘black hole’ where valuable insights are lost.
Despite the challenges, the report suggests a pathway for retailers to overcome these obstacles. By combining delivery processes with experience management, retailers can begin to access and utilise the data generated both during and after the purchase process.
Such integration offers the potential for creating data-driven growth strategies, transforming an overlooked process into a source of strategic insight. The wealth of untapped data within delivery operations remains a largely unexplored resource that, if managed effectively, could significantly enhance business operations.
Bringing together delivery and experience management stands as a promising approach to unlocking valuable insights from existing data silos.
