As Christmas 2024 approaches, retailers are unveiling their festive adverts, each with unique themes and familiar faces.
- M&S Food brings back Dawn French as the voice and face of their Festive Fairy, guiding a perfect holiday gathering.
- Sainsbury’s features the BFG and a real-life worker, Sophie, in a tale of making Christmas magical.
- Greggs introduces its festive menu with celebrity chef Nigella Lawson, marking its first Christmas advertisement.
- Aldi continues the adventures of Kevin the Carrot, who embarks on a mission to revive the Spirit of Christmas.
As the holiday season nears, a slew of Christmas adverts have started to appear across various platforms, featuring a range of themes and well-known personalities. M&S Food’s latest campaign sees the return of Dawn French, who reprises her role as the Festive Fairy. In this fresh series, French helps orchestrate a flawless Christmas celebration, blending magic with hospitality.
Sainsbury’s has taken a whimsical turn with its Christmas ad, enlisting the beloved Roald Dahl character, the BFG, alongside Sophie, a real-life supermarket employee. The advertisement depicts the enchantment of making Christmas a more ‘phizz-whizzing’ experience, highlighting joy and camaraderie.
For the first time, Greggs has rolled out a Christmas advert, rightfully featuring Nigella Lawson. The ad showcases the chain’s festive offerings such as savoury bakes, sweet mince pies, and gingerbread lattes, appealing to a range of taste buds.
Aldi’s Christmas narrative continues with Kevin the Carrot, a returning character now faced with the task of reinstating the ‘Spirit of Christmas.’ This storyline is expected to engage audiences with its charming and familiar elements.
In another unique approach, Morrisons has reinstated its singing oven gloves, this year performing a rendition of ‘Give a Little Love’ from Bugsy Malone, adding a musical touch to their festive message.
Asda’s advert takes on a different plot, centering on garden ornaments that aim to save Christmas after an unexpected snowstorm halts seasonal preparations. This creative angle injects humour and resilience into the holiday spirit.
Lidl focuses its campaign on the theme of sharing, signalling the return of its toy bank scheme, which encourages generosity during the holidays.
Debenhams presents a light-hearted depiction of shopping stress relief, positioning itself as the go-to store for smoothing out festive shopping woes.
At Argos, favourites Connie the doll and Trevor the dinosaur make a reappearance, showcasing the brand’s capability to fulfil any holiday wish.
Amazon’s storyline features a caretaker who uncovers his hidden talents, all thanks to an inspiring gesture from his colleagues, showing unexpected kindness as a core theme.
TK Maxx offers a playful narrative with its ‘festive farm’ concept, where furry farm animals flaunt their designer gifts to the rhythms of Eve and Gwen Stefani’s ‘Let Me Blow Ya Mind.’
The Boots campaign stars actress Adjoa Andoh portraying Mrs Claus, who skillfully manages gift-giving duties with her team of beauty elves, depicting an efficient and festive preparation.
Lastly, Waitrose delivers a ‘whodunnit’ style advert. The plot revolves around the mystery of a missing dessert, driven by efforts of detection led by actor Matthew Macfadyen, creating intrigue within a family setting.
These varied advertising campaigns reflect the diverse approaches retailers are taking to captivate audiences this festive season.
