Sanpellegrino, the renowned Italian sparkling drinks brand, has introduced a fresh can design for its UK range.
The newly unveiled design aims to highlight the brand’s distinct characteristics, notably its use of sun-ripened fruits and its Italian roots. This redesign is part of Sanpellegrino’s strategy to strengthen its presence in the UK market.
Incorporating bold and vibrant colours inspired by the range’s citrus flavours, the cans feature shades reflecting lemon, orange, blood orange, pomegranate and orange, grapefruit, as well as lemon and mint. This is intended to enhance the visual appeal and reinforce the flavour profile that consumers have come to expect from the brand.
Moreover, the multipacks now include top-of-pack storytelling that educates consumers on the authenticity of the ingredients used. This storytelling element not only enhances consumer engagement but also underscores the commitment to authenticity.
In addition to the design changes, Sanpellegrino is launching a campaign and introducing a ‘Zero Added Sugar’ range, expanding their flavour offerings to include Lemon, Peach and Clementine, and Blood Orange. This move is aligned with current consumer trends that favour healthier beverage options, allowing the brand to cater to evolving tastes.
According to Sanpellegrino brand manager Aryna Yersak, the new packaging is intended to elevate the drinking experience, “The new look and feel aims to offer a more premium drinking experience and bring to life the authenticity of our speciality soda range, which is made only with the highest-quality, Mediterranean fruit juices.”
This redesign and expansion into sugar-free options demonstrate Sanpellegrino’s ongoing commitment to quality and adaptability in a competitive market.
