As part of its strategic plan to enhance customer experience, Sainsbury’s has initiated a comprehensive range improvement programme across its convenience store network.
This initiative, launched over the past weekend and continuing for several months, aims to optimise product range in convenience outlets, focusing on items preferred by customers on-the-go. The project involves a thorough review of existing products to assess the necessity of current lines and the potential addition of fresh options. Furthermore, there is a consideration of increasing ‘dine in’ or food-to-go offerings.
In line with its annual goal of expanding its convenience store footprint by 20 to 25 outlets, Sainsbury’s is also evaluating opportunities for new location spaces. Notably, the retailer plans to inaugurate its first airport store at Edinburgh airport in the forthcoming months. This range optimisation is part of Sainsbury’s broader ambition to position itself as the premier food supplier for UK consumers.
A key component of this strategy is the growth of food volume ahead of market trends and the enhancement of availability for its complete food range, which presently only 15% of its stores offer fully. Sainsbury’s anticipates creating extra space for food products within around 180 high-potential locations over a three-year period. This initiative is predicted to significantly boost grocery volume growth.
Sainsbury’s progression towards a ‘Next Level’ shopping experience underscores its commitment to meeting evolving consumer demands and sustaining market leadership.
