Sainsbury’s is enhancing its fashion offering with new branded spaces in select stores this September.
- Nine initial stores will showcase a curated range of women’s fashion from third-party brands.
- The initiative is part of a five-year plan to establish 50 fashion hubs.
- Exclusive product ranges will accompany the Tu clothing brand across various specialised areas.
- The strategy aims to increase customer choice and drive new customer acquisition.
Sainsbury’s is taking a significant step forward in its fashion initiative by unveiling new dedicated fashion spaces in nine stores this September. These locations will present a carefully curated selection of women’s fashion from several third-party brands, indicating a robust expansion strategy for the supermarket giant.
The initial stores involved in this rollout include prominent locations such as Stanway in Colchester, Crayford in Dartford, and Bybrook in Ashford. The curated fashion offerings are part of Sainsbury’s larger vision to develop at least 50 fashion hubs over the next five years, aiming to enhance its branded fashion proposition at a rapid pace.
Collaborations with brands like Sosandar, Simply Be, and Finery illustrate Sainsbury’s commitment to offering a diverse range of styles. Collections from Little Mistress by Vogue Williams, Thought, Burgs, and Brakeburn will be available alongside Sainsbury’s own Tu clothing line. This represents a significant enhancement of the retailer’s existing offering, available both in-store and online at Tu.co.uk.
The collaboration is set to introduce exclusive product ranges and expand the clothing options in areas such as curve, maternity, lingerie, and tailoring. This reassures customers of a broadened fashion selection catering to diverse needs and preferences.
Christine Kasoulis, Sainsbury’s clothing director, emphasised the success of Tu.co.uk as a foundation for this expansion. “We’re proud to be collaborating with so many brilliant partners that align with our values and whom we hope will introduce new customers to our stylish Tu clothing range,” she noted, highlighting the retailer’s focus on blending established and new fashion brands to attract a broader customer base.
Sainsbury’s strategic development is poised to strengthen its fashion offering, enhancing both customer choice and market presence.
