Sainsbury’s Local and Argos are set to make a debut on Coronation Street’s Victoria Street, part of a product placement partnership.
- The facade has remained hidden since July, awaiting its on-screen unveiling following a partnership renewal.
- Argos renews its headline sponsorship, leading to operational visibility from 23 September.
- Famous characters like Ken Barlow and Chesney Brown will now engage with this retail feature.
- The development continues the trend of high street brands becoming part of the soap’s famous set.
A new Sainsbury’s Local and Argos store facade will appear on British television soap opera Coronation Street’s Victoria Street set as part of a strategic partnership. This facade, kept under wraps since July, emerges from a renewed product placement partnership. It signifies a deeper integration of retail brands into the beloved show’s environment.
The partnership renewal involves Argos, which previously announced its continued sponsorship earlier in the year. From the 23rd of September, viewers can expect the store facade to become operational on-screen, making a regular appearance in the storyline.
Notable characters from the show, including Ken Barlow and Chesney Brown, will be seen interacting with this new element. The introduction of Sainsbury’s bags for life and products into the programme represents a strategic move to enhance brand visibility.
ITV’s Director of Commercial Sales and Partnerships, Mark Trinder, highlighted the milestone as an exciting development. The collaboration marks extensive effort and creativity between the brands involved, demonstrating a commitment to enriching the viewing experience.
This move follows a history of retail collaborations on the street, replacing other outlets such as the Co-op and EE phone shop with evolving commercial representations.
The addition of the Sainsbury’s Local and Argos facade on Coronation Street reflects a growing intersection of retail strategy and popular media.
