Sainsbury’s launches its 2024 Christmas advert, starring the BFG and a local worker, Sophie.
- The advert opens with a nod to children’s literature, featuring the BFG dreaming up festive foods.
- Sainsbury’s collaborates with the Roald Dahl Story Company, blending nostalgia and festive spirit.
- The advert airs during Coronation Street and promotes charitable initiatives.
- Sainsbury’s emphasises its commitment to quality food and helping those in need.
Sainsbury’s has unveiled its Christmas advert for 2024, featuring the much-loved character, the BFG, alongside a local supermarket worker named Sophie. The advert begins with a playful scene where the BFG imagines swapping the ominous ‘snozzcumber’ for festive options like ‘prawn coat-tails’ and ‘beef welly-boot’. The inventive imagery instantly captivates, setting a whimsical tone.
As the storyline unfolds, the BFG asks, ‘Hey Sainsbury’s, how can we make this Christmas a bit more… phizz-whizzing?’ This leads to the entrance of Sophie, a staff member returning trolleys, who responds with readiness to assist. The dialogue between the BFG and Sophie highlights a cooperative spirit, enhancing the advert’s charm.
The pair embarks on a journey to source festive ingredients from Sainsbury’s suppliers, displaying items like salmon, Brussels sprouts, and Stilton cheese. The narrative progresses to the BFG’s beautifully adorned dream cave, a testament to the season’s indulgences. This setting showcases the store’s range, promising a gourmet Christmas experience.
Concluding on a heartfelt note, Sophie and the BFG wish each other a Merry Christmas. Stephen Fry’s voiceover invites viewers to explore Sainsbury’s offerings, asking if they wish to ‘go big this Christmas’. The advert ends with a message of inclusivity, echoing the retailer’s ethos of ‘Good Food for all of us’.
Sainsbury’s strategic airing of the advert on both television and its digital channels, along with its collaboration with Comic Relief, signifies a dual approach to promotion and social responsibility. The grocery chain aims to provide over five million meals to families in need this Christmas, illustrating a commitment to community welfare alongside commercial interests. This campaign reflects Sainsbury’s dedication to delivering high-quality food selections that cater to diverse tastes and budgets.
The BFG Christmas advert reflects Sainsbury’s blend of festive creativity and social commitment.
