Sainsbury’s is pioneering a new form of self-service checkout by trialling larger self-checkouts equipped with conveyor belts, aiming to enhance efficiency and customer choice.
The retail giant has introduced these innovative hybrid checkouts in two of its outlets, including the experimental store in Cobham. These units blend traditional scanning functions with a conveyor belt, facilitating the scanning and packing process by providing more space for larger trolley items.
According to Simon Roberts, Sainsbury’s Chief Executive, the technology has been well-received by consumers in Cobham. He remarked, “Taking out more manned checkouts doesn’t mean we won’t have them, it just means we’ll give you more choice for how you pay.” This development is part of a broader strategy to offer flexibility and cater to diverse customer preferences.
The trial is a component of Sainsbury’s broader ‘Next Level’ and ‘Food First’ strategies, which encompass various store innovations. Alongside the enhanced checkout experience, the company is introducing several other changes, such as a ‘fish counter on a wall’ concept, an upgraded alcohol section with smart shelves designed to combat retail crime, and touch screen stations to assist customers in locating products or finding suggestions.
Roberts praised the efforts of his team and their collaboration with technology partners, suggesting the trial represents a forward-thinking approach to problem-solving by returning choice to the customer and steering clear of high-cost or limiting solutions.
Sainsbury’s commitment to leveraging technology to enhance customer experience reflects its ongoing efforts to remain at the forefront of retail innovation. The trial of larger conveyor belt self-checkouts marks a significant step in redefining shopping convenience and choice.
