Sainsbury’s sets the festive season in motion with a charming Christmas advert starring beloved Roald Dahl character, the BFG, and a real supermarket worker, Sophie.
- The advertisement opens with the BFG fantasising about delicious alternatives to the infamous snozzcumber.
- Sophie, a Sainsbury’s employee, joins the BFG on a quest for festive culinary delights.
- The advert highlights a dining spread featuring Sainsbury’s diverse range of offerings for the holiday season.
- Sainsbury’s partners with Comic Relief to donate meals, showcasing a commitment to community support this Christmas.
Sainsbury’s has launched its eagerly anticipated Christmas advertisement for 2024, featuring the endearing character from Roald Dahl’s classic, the BFG. This year, the advertisement combines whimsy with a heartfelt message, aligning with the festive spirit.
The advert begins with the BFG slicing a ‘snozzcumber’, a notorious vegetable from the children’s tale. As the giant dreams of more appealing delicacies like ‘prawn coat-tails’ and ‘beef welly-boot’, viewers are introduced to the giant’s culinary aspirations.
In this enchanting narrative, Sophie, a real Sainsbury’s worker, engages with the giant. A playful scene unfolds in a car park where a sneeze from the BFG causes snowflakes to flutter and car alarms to sound, introducing a magical touch.
Sophie then embarks on a journey with the BFG, sourcing premium produce like salmon, Brussels sprouts, and Stilton cheese from Sainsbury’s selection. This partnership between character and supermarket staff offers a whimsical exploration of the brand’s quality offerings.
The adventure culminates in a lavish dining scene within the BFG’s dream space, featuring delectable dishes such as a roasted carrot galette and a golden forest dessert, epitomising Sainsbury’s culinary expertise and festive range.
Sainsbury’s Christmas advert not only celebrates the festive season but also underscores the retailer’s commitment to high-quality food and community support.
