ScS has made the strategic decision to discontinue its Snug sofa-in-a-box brand as part of a broader business overhaul.
- Acquired less than two years ago for £875,000, Snug will cease taking new orders but will honour existing commitments.
- This decision aligns with the new owner’s strategy, Poltronesofà, to focus on a different business model.
- Snug was notable as Europe’s first modular, reconfigurable sofa-in-a-box brand, launched in 2018.
- The brand’s closure follows Poltronesofà’s earlier step to cease ScS’ flooring and carpeting range.
ScS has announced the closure of its Snug sofa-in-a-box brand as part of a strategic shift by new owners, Poltronesofà. The decision follows less than two years after the brand was purchased from administration for £875,000. Snug’s unique selling point was its pioneering role as Europe’s first sofa-in-a-box company, offering modular and reconfigurable furniture.
Despite the cessation of new orders, ScS has assured customers that existing orders will still be fulfilled, and customer services remain operational. The retailer emphasised that, contrary to speculation, Snug has not entered administration.
This move is part of a broader strategy by Poltronesofà, the Italian furniture giant that acquired ScS earlier in 2023 for £99.4 million. It aligns with previous efforts to streamline operations, including the discontinuation of ScS’ flooring and carpeting lines in July.
The pivot towards a new business model is evident as Poltronesofà focuses on its product range’s rationalisation. Additionally, the new owners have revamped 38 out of 114 ScS stores, introducing a fresh look that complements their strategic direction.
ScS’s decision to shutter the Snug brand reflects a strategic transition aligned with Poltronesofà’s business objectives.
