Seasalt has appointed Louise Couch, a former executive at Peloton, as its new Chief Financial Officer.
- Couch will oversee strategy, finance, and global expansion for the brand.
- Her previous experience includes senior roles at Morgan Stanley and JP Morgan.
- CEO Paul Hayes lauds Couch’s international market expertise.
- Seasalt celebrated a record-breaking year, expanding its retail presence in the UK and Ireland.
Seasalt has named Louise Couch, a former senior director of international financial planning and analysis at Peloton, as its new Chief Financial Officer. Couch is set to lead the Cornish fashion brand’s business strategy, financial management, and ongoing global growth efforts. Her new role will involve reporting directly to CEO Paul Hayes.
Prior to her tenure at Peloton, Louise Couch honed her skills in the retail sector while serving in senior positions at investment banks Morgan Stanley and JP Morgan. Her extensive background in financial planning and analysis makes her well-equipped to guide Seasalt through its next phase of expansion.
Paul Hayes, CEO of Seasalt, expressed enthusiasm over Couch’s addition to the team, highlighting her vast knowledge and experience in international markets as essential to shaping the company’s long-term strategy. In Hayes’ words, “I’m delighted to welcome Louise to Seasalt; her appointment marks a significant strengthening of our senior leadership team. Her extensive knowledge and experience, particularly in international markets, will be invaluable as we continue to develop our long-term strategy to support our growth ambitions.”
Seasalt has reported another “record-breaking” fiscal year, a testament to its strategy of expanding its retail footprint within the UK and Ireland. The brand’s growth saw the opening of new stores in locations including Aberdeen, Malvern in Worcestershire, Meadowhall in Sheffield, Trentham in Stoke-on-Trent, a pop-up in Plymouth, and its third store in Ireland located in Kenmare, Kerry.
Louise Couch’s appointment as CFO positions Seasalt for continued success in its financial and strategic growth.
