Seasalt has appointed former Peloton executive Louise Couch as its Chief Financial Officer, marking a strategic move for the Cornish fashion brand. Couch will oversee Seasalt’s business strategy and financial decisions, contributing to its global expansion. Her leadership experience at Peloton and investment banks is expected to strengthen Seasalt’s executive team. The brand has recently experienced significant growth across the UK and Ireland.
- Louise Couch has been named the new CFO of Seasalt, transitioning from her role at Peloton.
- Couch will report directly to Seasalt’s CEO, Paul Hayes, and lead financial strategies.
- Her extensive experience in international markets is anticipated to support Seasalt’s expansion goals.
- Seasalt has reported a record-breaking year, enhancing its presence with new stores in the UK and Ireland.
Seasalt has strategically appointed Louise Couch, formerly a senior director at Peloton, as its Chief Financial Officer. Her role at Seasalt involves directing the company’s business strategy, overseeing financial decisions, and furthering its global expansion efforts. This decision comes as Seasalt looks to leverage Couch’s vast experience in international financial operations.
Couch will be reporting to Paul Hayes, Seasalt’s Chief Executive Officer. Her appointment is seen as a critical development in strengthening the brand’s senior leadership team. Paul Hayes commented, ‘I’m delighted to welcome Louise to Seasalt; her appointment marks a significant strengthening of our senior leadership team. Her extensive knowledge and experience, particularly in international markets, will be invaluable as we continue to develop our long-term strategy to support our growth ambitions.’
Prior to joining Seasalt, Couch has held prominent roles at Peloton, where she contributed as the senior director of international financial planning and analysis. Her career also spans significant tenures at Morgan Stanley and JP Morgan, where she focused on the retail sector in senior roles. Her diverse and rich background in finance and retail is expected to bring substantial benefits to Seasalt’s financial governance and strategic outlook.
Seasalt recently reported a record-breaking year, underpinned by its expansion within the UK and Irish markets. This growth led to an increase in their store estate, now totalling 73 locations across these regions. New store openings in locales such as Aberdeen, Malvern, Sheffield, Stoke-on-Trent, and their third store in Kenmare, Ireland, illustrate Seasalt’s broadening footprint.
The appointment of Couch aligns with Seasalt’s ambitious plans for further expansion and consolidation in the retail market. Her role is anticipated to guide Seasalt through its next growth phase, ensuring robust financial stewardship aligned with their market objectives.
The strategic leadership change at Seasalt heralds a new era of financial and business growth, propelled by Louise Couch’s expertise.
