Seasalt has strategically appointed Louise Couch as its new Chief Financial Officer (CFO). Couch will take charge of driving the financial strategy and global expansion of the brand. Her experience in consumer and tech sectors will bolster Seasalt’s growth plans. CEO Paul Hayes highlights the strength she brings to the leadership team. Couch shares her excitement for this pivotal role.
The Cornish clothing and lifestyle brand Seasalt has appointed Louise Couch as its new Chief Financial Officer (CFO), marking a significant step in the company’s strategic growth plans. Couch will assume responsibility for financial decision-making, spearheading the development of the company’s business strategy, and contributing significantly to its global expansion efforts.
According to a company statement, Couch’s appointment brings a wealth of valuable industry experience gained from her previous roles in investment banking with major firms like JP Morgan and Morgan Stanley, and as a senior director in international financial planning at Peloton Interactive. These experiences have equipped her with insight and expertise particularly beneficial in fast-paced consumer and tech-driven markets.
Couch expressed her enthusiasm about joining Seasalt at an exciting juncture in its domestic and international expansion. She stated, “.Seasalt is a fantastic success story, with such a strong heritage, and I’m very much looking forward to being on board to define and deliver the next stages of growth..” This complements the brand’s reputation for success and heritage.
Paul Hayes, CEO of Seasalt, voiced his pleasure in welcoming Couch to the team, indicating that her appointment significantly bolsters the senior leadership. He commented on her extensive knowledge and experience, particularly in international markets, as invaluable to evolving Seasalt’s long-term strategic goals and supporting its ambitious growth targets.
Louise Couch’s appointment as CFO is a pivotal moment for Seasalt, enhancing its leadership and strategic growth.
