Selfridges has embarked on a new partnership to boost its retail media offerings.
- Teaming up with Criteo, the luxury retailer introduces sponsored products online.
- The collaboration aims to deliver personalised experiences for Selfridges’ customers.
- Brand partners can target specific audiences through first-party customer data.
- The move supports enhanced product discovery and a compelling shopping experience.
In a significant development for retail media, Selfridges has entered into a two-year partnership with adtech firm Criteo. This collaboration marks the introduction of sponsored products on Selfridges’ website, a first for the luxury department store. The initiative not only enhances the customer shopping experience but also provides brand partners with new avenues to engage with Selfridges’ high-end clientele.
Criteo will additionally manage on-site display advertising for Selfridges, allowing for a more personalised shopping journey. By leveraging Selfridges’ access to luxury shopper audiences, the partnership seeks to create meaningful interactions that enrich the customer experience. This development is closely tied to Selfridges’ commitment to offering an extraordinary experience, as noted by their digital director, Charlotte Burrows. She emphasised, ‘Providing an extraordinary experience for our customers sits at the heart of everything we do.’
Nicole Kivel, Managing Director at Criteo, highlighted the strategic use of retail media beyond mere performance metrics, stating that the focus is also on enhancing the luxury customer experience by offering targeted, relevant content. The partnership is seen as a chance to not only elevate brands but also bring joy to customers as they discover new products they love.
This month also saw Selfridges expand its brand partnerships, notably with Savage X Fenty, providing its first physical sales outlet in the UK via Selfridges’ renowned Oxford Street store. The store’s alignment with such prominent brands underlines its strategy to offer unique, in-person experiences alongside its digital enhancements.
The Selfridges and Criteo partnership is poised to revolutionise the retail media landscape, enhancing customer engagement and brand visibility.
