Selfridges has entered a dynamic partnership with Criteo to launch sponsored products, aiming to enhance their retail media platform.
- The collaboration provides Selfridges’ brand partners with access to luxury shopper audiences for targeted customer engagements.
- Criteo’s technology will be utilised to personalise the customer experience on Selfridges’ online platform.
- Selfridges digital director highlights the potential for bespoke audience targeting to elevate brand offerings.
- This strategic move is expected to transform the shopping experience by aligning retail media with customer purchase intentions.
Selfridges has announced a progressive partnership with Criteo, an adtech company, to introduce sponsored products on its website. This marks the debut of such technology on Selfridges’ digital platform, aimed at modernising their retail media offerings.
As part of this two-year partnership, Criteo will not only provide sponsored product placements but also power Selfridges’ onsite display. This is intended to deliver a personalised shopping experience, thereby generating opportunities for Selfridges’ brand partners to connect with luxury audiences.
The integration of Criteo’s technology enables Selfridges to utilise first-party customer data effectively. Such data-driven approach will allow brand partners to target the right customers with precision, enhancing the personalised nature of the shopping journey.
Selfridges’ Digital Director, Charlotte Burrows, remarked, “Providing an extraordinary experience for our customers sits at the heart of everything we do.” She emphasised that leveraging retail media will ensure a more seamless and personalised online experience for customers, while presenting brand partners with amplified targeting capabilities.
Nicole Kivel, Managing Director at Criteo, expressed that retail media should be seen beyond a performance tool. She envisions this partnership as a way to add value to the luxury customer experience by delivering exactly what consumers are searching for in the shopping environment of their choice.
Selfridges’ collaboration with Criteo signifies a forward-thinking approach to enhancing retail media, aiming to refine the luxury shopping experience for its customers.
