Sephora is set to open a new outlet in Liverpool One, marking its continued UK expansion.
- The store will encompass 6,727 square feet, featuring both own-brand products and popular makeup lines.
- Sephora’s Liverpool One location will also offer products from viral social media brands.
- The expansion aligns with the brand’s plans to increase its presence in key UK regions.
- Sephora’s Managing Director highlights Liverpool as a city that matches their brand’s energy and values.
Sephora, the globally recognised retailer, is making strides in its UK expansion with the opening of a new store at Liverpool One. This development is part of the brand’s strategy to establish a broader footprint across the UK.
The upcoming store aims to cater to beauty enthusiasts with a spacious 6,727 square foot premises that will stock Sephora’s own-brand collection alongside renowned makeup lines such as Rare Beauty, Makeup by Mario, Haus Labs by Lady Gaga, and GXVE by Gwen Stefani.
Additionally, the store will feature products from social media favourites like Topicals, Kayali, Glossier, and Glow Recipe, reaffirming Sephora’s commitment to bringing trending and in-demand products to its UK customers.
Sarah Boyd, Sephora UK’s Managing Director, expressed her excitement about the Liverpool opening, stating, “By the end of this year, we will have opened seven stores in five regions, and I’m thrilled to share that our regional expansion will continue in 2025, with the first new store opening of the year at Liverpool One.” She underlined that Liverpool has always been a prime location for expansion due to its vibrant history and dynamic energy, which align well with Sephora’s brand values.
As Sephora prepares to welcome shoppers to this new location, the store promises to deliver a memorable and enchanting shopping experience that resonates with the spirit of Liverpool. The strategic choice of Liverpool One highlights the city’s significance in Sephora’s ongoing UK expansion efforts.
Sephora’s strategic expansion into Liverpool marks a significant step in their UK growth plans, exemplifying their commitment to reaching key regional markets.
