Snapchat is unveiling an innovative AR shopping event named Snap Street in East London, promising an engaging retail adventure from 19-20 October.
- This immersive experience brings digital shopping to life, seamlessly marrying technology with the traditional high street.
- Brands such as Depop and Boots will showcase exclusive interactive experiences for visitors to explore.
- Visitors can look forward to unique offerings, including virtual try-ons and real-time demonstrations from leading beauty brands.
- The event is set to revolutionise how consumers interact with fashion and beauty, signalling the future direction of retail.
Snapchat is set to transform the Ely’s Yard building in Brick Lane into a vibrant interactive space called Snap Street. This two-day event aims to blend the excitement of high street shopping with advanced augmented reality (AR) capabilities, creating an engaging environment for fashion and beauty enthusiasts.
From 19 to 20 October, visitors can engage with cutting-edge AR experiences from brands like Depop and Boots. The platform offers innovative interactions, such as the opportunity to try on new makeup looks virtually using Snapchat-enhanced mirrors at the Boots stand. Additionally, makeup artists and hairstylists will be available on site on 19 October for real-time beauty consultations.
Depop provides another layer of engagement through an AR mirror and a chance to win fashion items via a claw machine game. These elements reflect Snapchat’s commitment to providing a dynamic and personalised shopping experience, encouraging deeper consumer-brand interaction.
Ben Wymer, Snapchat’s Director of Global Brand Experience, highlights the company’s vision to demonstrate how its pioneering AR technology can enrich retail encounters. According to Wymer, using screens to showcase how products appear in the real world paves the way for a more personalised shopping journey and maximises brand engagement opportunities.
This free event not only promises the thrill of immersive shopping but also previews a potential shift towards a more technologically integrated high street. By offering a glimpse at the future of retail, Snapchat seeks to elevate consumer expectations and redefine traditional shopping experiences.
Snap Street marks a significant leap forward in integrating augmented reality into the retail shopping experience, setting a new standard for consumer engagement.
