In a rapidly changing grocery sector, Snappy Shopper has carved out a unique position, thriving where many rapid delivery services have faltered. The firm, known for its focus on convenience, has seen a significant rise in deliveries, despite the challenges posed by established players and market shifts.
Founded in 2018 by Mike Callachan and Scott Campbell, Snappy Shopper identified a gap in the market. Their vision combined the convenience of local corner shops with the efficiency of online delivery, boasting delivery times as quick as 30 minutes. Callachan reflects on the shift in retail dynamics, stating, ‘High streets are not what they used to be.’ Thus, Snappy Shopper stepped in to support local retailers who lack the resources to establish an online presence.
Snappy Shopper’s strategy involves partnering with independent retailers, including well-known names like Premier, Costcutter, and Co-op. This focus on convenience retail differentiates them from giants like Uber Eats and Deliveroo. Callachan notes that competitors have inadvertently driven growth by educating both consumers and retailers about rapid delivery, creating a demand that Snappy Shopper is well-poised to meet.
A key element of Snappy’s model is transparent pricing, ensuring the same prices online as found in-store, with an added delivery fee. This approach, Callachan explains, maintains customer trust and loyalty, evidenced by daily returning customers. ‘We found a different way to do it,’ he asserts, highlighting their fair pricing strategy that has resonated well with users.
Technologically, Snappy Shopper stands out by offering a barcode-driven system, which streamlines inventory management for retailers. Items can be scanned for upload or marked out of stock efficiently, facilitating real-time updates to the app, thus enhancing customer experience.
The pandemic accelerated the shift to online shopping, posing challenges for traditional shops but also opportunities. Callachan points out the risk for retailers who fail to adapt: ‘If they don’t go online, they’re going to go out of business.’ Strategic partnerships, like those with One Stop and Booker, have expanded Snappy Shopper’s network, adding hundreds of applicants each month seeking to join the platform.
The firm’s growing partnerships, such as the recent collaboration with Foodhub, allow for an integrated experience similar to Deliveroo, combining hot food and grocery deliveries in one app. This synergy highlights the adaptive strategies Snappy Shopper employs to remain competitive.
As the busiest period of the year approaches with the festive season, Snappy Shopper anticipates a surge in demand. Callachan emphasises the necessity of promoting local stores over the brand itself: ‘We are promoting those stores, because that’s what local people care about.’
Snappy Shopper’s success stories include retailers achieving impressive sales figures through the platform. Callachan notes the potential for even greater growth as they support retailers in recognising online opportunities. He foresees a future where online sales could become the primary revenue stream for many stores.
Snappy Shopper has effectively navigated the complexities of the quick delivery market by leveraging innovative technology and strategic partnerships. With a commitment to supporting local retailers and providing fair pricing, its growth trajectory shows no sign of slowing. As the company continues to expand its reach, it remains focused on empowering convenience stores to thrive in the digital age.
