Sofidel has joined hands with Amazon to donate essential products to vulnerable families in the UK.
- As a leading manufacturer of tissue paper, Sofidel is contributing to the Multibank initiative.
- The initiative, co-founded by Gordon Brown, aims to support families affected by poverty.
- Donations will include essentials such as toilet paper and kitchen towels provided by Sofidel.
- Multibanks operate as hubs for distributing goods, partnering with local charities.
Sofidel, a prominent tissue paper manufacturer, has collaborated with Amazon to provide crucial support to underprivileged families in the United Kingdom. This initiative is part of the Amazon-founded Multibank project, which addresses pressing needs arising from poverty in the region. Sofidel’s commitment includes donating essential products like toilet paper and kitchen towels to the Multibanks, namely ‘Cwtch Mawr’ in South Wales and ‘Felix’s Multibank’ in London, highlighting their dedication to community welfare.
Gordon Brown, co-founder of the Multibank initiative, emphasised the importance of this programme in alleviating the financial burdens faced by families. He noted, ‘The impact of austerity and the cost-of-living crisis continues to be a huge burden on too many British families.’ The donation of basic necessities helps families stretch their finances further, significantly easing their monthly expenses.
The Multibank initiative, established by Gordon Brown and Amazon, functions as a community donation hub that effectively distributes essential items to families in need. These hubs, operated by leading charity partners, supply necessities such as personal hygiene items through networks of local charities, community groups, and care professionals. Sofidel’s involvement is a testament to their commitment to supporting social initiatives and providing relief to those in need.
Francesco Pastore, chief marketing and sales officer of Sofidel, expressed the company’s enthusiasm for participating in this multi-stakeholder effort, stating, ‘At Sofidel, we are happy to join this valuable, multi-stakeholder programme and are committed to supporting the communities in which we operate.’ This partnership not only aids in helping families but also allows Sofidel to exert a meaningful impact on society by participating in collective action against poverty.
Amazon’s role, as underlined by John Boumphrey, UK country manager, is to connect surplus essential items from businesses across the country with those who require them the most. ‘Our goal is to help as many families as possible,’ Boumphrey remarked, adding that the network has already benefitted over 400,000 families. The welcoming of Sofidel into this effort is crucial in expanding the reach of aid and enhancing support for vulnerable families.
Sofidel’s collaboration with Amazon signifies a powerful step towards mitigating the effects of poverty through strategic distribution of essential goods.
