Sosandar’s new partnership with Next marks a strategic expansion into homewares.
- The collaboration follows successful clothing sales through Next, boosting Sosandar’s brand.
- The range, debuting in autumn 2025, includes sofas, chairs, rugs, and lighting.
- Products will be sold exclusively on Next’s online platform.
- This venture aligns with Sosandar’s growth strategy into new and existing markets.
Sosandar has entered a licensing agreement with Next to launch a new homewares range, reinforcing its strategy to enhance brand awareness. This move comes after the successful sale of Sosandar’s clothing through Next, prompting an extension of their partnership. By leveraging Next’s proven expertise in sourcing and quality, Sosandar aims to blend it with its strong design capabilities.
The anticipated collection, which will be available in autumn 2025, promises a comprehensive range of living room furniture and accessories. Products will include sofas, accent chairs, rugs, and lighting, all of which will be offered online, exclusively on Next’s website. This exclusivity is designed to capitalise on Next’s established online presence and reach.
Sosandar co-CEOs, Ali Hall and Julie Lavington, have expressed pride in this collaboration, recognising it as a testament to Sosandar’s brand strength. The leaders stated, “This is a fantastic opportunity to leverage our brand equity and extend the success Sosandar has had through third party partnerships with little risk and no capital expenditure.”
The homeware initiative is expected to attract new audiences and deepen the engagement of existing Sosandar customers. With Next’s technical and sourcing expertise matched with Sosandar’s design aesthetic, the partnership is poised to deliver a product range that stands out in the market.
This development comes on the heels of Sosandar’s recent growth activities, including their expansion into Ireland through a new store opening in Arnotts, Dublin, following a successful period of online sales. These strategic moves underscore Sosandar’s commitment to expanding its reach and influence both online and in physical retail spaces.
The partnership between Sosandar and Next stands to broaden their market reach while strengthening their existing brand presence.
