A major retail milestone as Sports Direct inaugurates its latest store in London’s Westfield White City.
- The expansive retail unit covers 29,000 square feet across two floors, offering a diverse range of sports gear.
- This strategic expansion aligns with Sports Direct’s ongoing elevation strategy.
- CEO Michael Murray highlights this opening as a significant enhancement of their retail presence.
- Anticipation builds for the next store launch at Westfield Stratford in 2025.
Sports Direct has reached a significant milestone with the opening of its new outlet at Westfield White City. The store, sprawling across 29,000 square feet over two floors, showcases an extensive collection of fitness and performance wear. This includes apparel and equipment from leading brands like Nike, Adidas, Under Armour, Puma, and Asics. Patrons will find dedicated sections catering to various sports categories as well as innovative concepts for running and outdoor activities.
Aligning with its ‘elevation strategy,’ Sports Direct’s Westfield White City store is part of a broader plan to enhance consumer experience by providing unparalleled brand access. The introduction of this store echoes the successful formula established at their Oxford Street flagship, promising sports enthusiasts an unrivaled shopping destination.
CEO Michael Murray remarked on this development, stating, “As a leading global retailer in sports, Sports Direct is committed to providing customers with unparalleled access to the best brands and the best sports retail experience. We understand the importance of evolving to meet consumer needs – especially in a crucial market like London. With this opening, we’re building on the successful formula from our Oxford Street store, bringing another unmatched destination for sports enthusiasts.”
This new venture at Westfield White City follows the Frasers Group’s announcement earlier this year of plans to establish two new Sports Direct stores at Westfield’s London locations. With the White City outlet now operational, attention is set to shift towards the upcoming opening at Westfield Stratford, anticipated in spring 2025.
The Westfield White City store marks a forward step in Sports Direct’s retail strategy, setting the stage for future developments.
