This season, a fresh campaign encourages sports and celebration to go hand in hand. Featuring legendary athletes like Frank Lampard and Lucy Bronze, the ad promises excitement.
- With a playful start involving a snowman, the advert captures the festive yet sporty spirit.
- Renowned figures from various sports join in this unique holiday celebration.
- Sports Direct partners with top brands, highlighting their products in the campaign.
- The initiative urges people to embrace sports as part of their holiday traditions.
Sports Direct has unveiled its 2024 Christmas advert, titled ‘new traditions start here’. The campaign aims to blend the festive spirit with an active lifestyle, featuring some of the most celebrated sports figures, such as Frank Lampard and England’s Lucy Bronze. Their presence adds a layer of credibility and excitement to the campaign, making it a focal point for sports enthusiasts this holiday season.
The ad opens with a whimsical scene: a grandmother engaging in shadowboxing with a snowman. This humorous act sets the tone for the advert’s playful yet inspirational message. The scene quickly transitions to showcase various sporting activities, from high-intensity Hyrox sessions to casual running clubs, encouraging viewers to incorporate sports into their celebrations.
Joined by the likes of boxing promoter Eddie Hearn, rugby player Maro Itoje, and endurance athlete Russ ‘Hardest Geezer’ Cook, the advertisement gathers a diverse group of athletes. Their involvement highlights a broad appeal across different sports, inviting a wide audience to partake in these new holiday traditions.
Throughout the campaign, Sports Direct underscores its commitment to providing quality sporting merchandise by showcasing products from leading brands such as Puma, Adidas, Under Armour, and Nike. This strategic alignment with top sporting names not only boosts the campaign’s credibility but also positions Sports Direct as a go-to destination for sports gear.
David Clark, Chief Customer Officer at Frasers Group, elaborated on the campaign’s mission. He stated that the objective is to inspire sports lovers to ‘level up’ their usual festive activities. Whether through a Boxing Day football match or a winter walk, the campaign encourages people to integrate sports into their holiday customs, marking the beginning of new traditions.
Sports Direct’s Christmas advert inspires a blend of festivities and fitness, promoting new holiday traditions.
