Burberry welcomes significant changes in its senior leadership team to strengthen its global presence.
- Jonathan Kiman, previously with Gucci, is named Burberry’s Chief Marketing Officer, starting 9 September.
- Laura Dubin-Wander takes the helm as President, Americas, beginning 4 September, bringing a wealth of experience from top fashion brands.
- These appointments aim to rejuvenate the Burberry brand and boost its marketing prowess.
- The changes follow a significant revenue slump, reflecting the need for strategic leadership adjustments.
Burberry is undergoing strategic restructuring with the appointment of Jonathan Kiman as the new Chief Marketing Officer. Kiman joins Burberry from Gucci, where he served in senior roles, including the Chief Marketing Officer. His tenure at Gucci was marked by rejuvenating brand initiatives and digital marketing advancements, skills he is expected to bring to Burberry when he begins his new role on 9 September.
Laura Dubin-Wander is appointed as the President for the Americas, effective 4 September. Her career includes significant positions such as President for Coach North America, Vice-President for Christian Dior Couture, and President for Givenchy. Most recently, she served as CEO of OTB North America, overseeing brands like Jil Sander and Marni. Her comprehensive experience is poised to drive Burberry’s growth in the Americas.
Joshua Schulman, the CEO of Burberry, expressed optimism about these appointments. He highlighted Kiman’s expertise in revitalising brands and developing digital-focused marketing strategies. Schulman is eager to collaborate with Kiman to enhance Burberry’s marketing capabilities. Dubin-Wander’s track record of successful team building and expansion is expected to contribute significantly to Burberry’s operations in the Americas.
These leadership changes come at a challenging time for Burberry, following the unexpected departure of former CEO Jonathan Akeroyd. His exit was announced amid a reported 22% decline in revenue to £458 million for the 13 weeks ending 29 June. This downturn underscores the necessity for robust leadership and fresh strategic directions at Burberry.
Burberry’s strategic leadership shifts aim to bolster its brand and market stance amid recent challenges.
